With a mailing list, you’ll be able to send the same e-mail message to different recipients simultaneously. The mailing list is a collection of their email addresses, so every time you send out a single email message to the mailing list address, email@example.com – for example, it’ll be forwarded automatically to all the mailing list subscribers instantaneously. Usually, users have to register for such a list, but occasionally their email addresses can be added manually as well, based on the software that is used to manage the mailing list. You can use the mailing list option to touch base with potential or existing customers and to send them announcements, brand-new offers and other types of info on a periodic basis. This will demonstrate your commitment to remain in touch with them and will enhance the popularity of your web site.