Due to the fact that a website is used to share content with the online world or to find more customers in the event that you offer products and/or services, it is very important to know how it is performing. What you'll need for that is a detailed report of the visits to the Internet site - how many new individuals have opened it, how many have returned, what web pages they've visited and so on. It will also be very useful if you know how people discovered your site, particularly if you are running an advertising campaign, since you'll be able to see if people have opened your Internet site directly or if they were referred by an online search engine or a site in which you advertise. This type of info will help you boost the overall performance of the site and, if necessary, adjust your advertising strategies if various parts of the site need to be getting more visitors. Having thorough stats will give you a better comprehension of how your site is doing and a better control over your presence online.